About Us
Since 1990, the reference point for ethnic jewelry in Naples
Fluid was born in the heart of Naples with a clear mission: to bring the beauty and authenticity of handcrafted ethnic jewelry from around the world to the Campanian capital. For over 40 years, we have passionately selected unique pieces that tell stories of distant cultures, millennia-old traditions, and artisanal mastery.
Our Story
For over forty years, our family-run business has been a reference point for those seeking unique and authentic jewelry, born from the meeting of tradition, craftsmanship, and passion.
Active since the Nineties, we work with care and expertise with silver, piercings, bijoux, and jewelry from every corner of the planet: African, ethnic, Buddhist, Mexican, Thai creations, and much more. Each piece tells a story, a journey, an emotion.
We collaborate directly with artisans and suppliers with whom we share relationships of trust that have lasted for generations. This allows us to offer refined, quality items that are built to last, chosen with the same passion with which we present them to our customers.
Those who know us know that here you find not just a piece of jewelry, but a personal experience: many of our customers, even if they have moved far away, continue to return to the store to purchase in person.
We also offer a complete after-sales service: battery replacement, repairs, and restorations – even of items not purchased from us but that hold emotional value for the customer. We also create custom pieces, born from dialogue and the sharing of stories, desires, and inspirations.
We have always believed that a piece of jewelry is not just an accessory, but a symbol of identity, memory, and beauty.
Here, every customer finds attention, listening, and care: we create custom jewelry, repair the pieces you cherish, and offer dedicated after-sales service. Because our jewelry, like our relationships, lasts over time.
Our Specializations
Each piece in our collection is carefully selected to ensure authenticity, quality, and uniqueness. We collaborate directly with artisans from around the world to offer:
- Handcrafted ethnic jewelry from India, Tibet, and Nepal
- Rings, necklaces, and bracelets in 925 silver
- Unique creations in authentic Baltic amber
- Selected natural stones and minerals
- Piercings in 316L surgical steel
- Accessories and gadgets with alternative design
- Symbolic and spiritual jewelry
Quality Materials: We work only with selected materials such as 925 silver, 316L surgical steel, nickel-free brass, and authentic natural stones.
Our Shop
Located in the beating heart of Naples, at Via Forno Vecchio 1, our shop is much more than just a point of sale: it is a meeting place for lovers of alternative culture, beauty enthusiasts, and seekers of unique pieces.
The strategic location in the Montecalvario district, just steps from Via Toledo and the Dante metro station, makes Fluid easily accessible from any part of the city.
Come Visit Us
Address: Via Forno Vecchio, 1 - 80134 Napoli
Metro: Line 1, Dante station (5 min walk)
Hours: Mon-Fri 9:30-13:30 / 16:30-19:30, Sat 10:30-13:30 / 16:30-19:30
Phone: 081 544 3587
Our Values
Authenticity
Every piece of jewelry tells a story. We select only authentic pieces that respect the artisanal traditions of their countries of origin.
Quality
Quality materials, careful craftsmanship, and rigorous controls guarantee products that last over time.
Uniqueness
We believe that every person deserves to express their individuality through unique and distinctive jewelry.
Passion
For over 40 years, our passion for ethnic jewelry has guided us in the constant search for extraordinary new collections.
